Marketing Basics: DIY Pole Building Kits

Pole Barn Guru Blog

The basics of marketing teach us (as suppliers of pole building kit packages) to focus our efforts on those most likely to be a customer. If implemented (which most do) the problem becomes the focus is on direct competitors rather than enlarging the pool of potential clients. Everyone becomes more worried about losing a sale to a competitor, than growing the overall market for the product.

In all honesty, when we do not get a sale – it is far more likely to be because the prospective building owner did one of the following: (a) spent his money on something else, (b) decided upon a different construction solution, or (c) did absolutely nothing at all. Many times a potential client will decide to hire a contractor to provide the materials and construct the building – the new building owner does not believe they have the skills necessary to construct their own building.

Personally, I am in and out of “big box” building material stores all of the time. I see thousands upon thousands of people who are taking on D.I.Y. (do it yourself) projects – many of which involve a fair degree of complexity – electrical, plumbing, etc.

It is my feeling some people become intimidated by the thought of constructing their own pole building because of its size, more than anything else.

erector setThink of a post frame building kit as being the larger version of the popular children’s erector set. Certainly the pieces are larger, but everything goes together one piece at a time, in a step-by-step manner.

Having been providing pole building kits now for 33 years, I’ve seen wide variety of different people take on construction of pole buildings themselves. A 66 year-old retiree, who spent all one summer constructing a 14,000 square foot riding arena and stall barn for his wife.  He did everything by himself other than hiring a crane to lift the trusses and having help with getting the steel panels up on the roof. A couple approaching their 80’s, who built their own shop. A father and his 14 year-old daughter, who put up a building as a bonding experience.

Frankly, the average building owner is going to have a far better result, in nearly every case, as opposed to hiring the work done.

Why?

Because when you do the work yourself, you care.

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A building can be a tough decision. Call 866.200.9657 for a free consultation now!

Your Building. Your Way.


A building can be a tough decision. Call 866.200.9657 for a free consultation now!

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